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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Media-Perspektiven"
~subject:"Media effect"
~type:"article"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Media-Perspektiven
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
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