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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"United States"
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Consumer behaviour
United States
Konsumentenverhalten
947
Brand management
209
Markenführung
209
Brand image
202
Markenimage
202
Advertising effects
173
Werbewirkung
173
Beziehungsmarketing
172
Relationship marketing
172
USA
172
Brand
142
Markenartikel
142
Social Web
126
Social web
126
Theory
123
Theorie
122
Customer satisfaction
108
Internet marketing
108
Online-Marketing
108
Kundenzufriedenheit
107
Advertising
106
Emotion
106
Marketing management
105
Marketingmanagement
105
Experiment
104
Werbung
102
Viral marketing
96
Virales Marketing
96
Personality psychology
94
Persönlichkeitspsychologie
94
Einzelhandel
73
Retail trade
73
Online retailing
65
Online-Handel
65
Marktforschung
62
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61
Market research
61
Service quality
60
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1,046
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19
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19
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1,046
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Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
Hollebeek, Linda D.
6
Homburg, Christian
6
Lehmann, Donald R.
6
Bagozzi, Richard P.
5
Bigné Alcañiz, J. Enrique
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Dekimpe, Marnik G.
5
Lim, Weng Marc
5
Neslin, Scott A.
5
Pauwels, Koen
5
Sauer, Nicola E.
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Stremersch, Stefan
5
Eisend, Martin
4
Geuens, Maggie
4
Grewal, Dhruv
4
Heitmann, Mark
4
Herrmann, Andreas
4
Hüttl-Maack, Verena
4
Kim, Jungkeun
4
Lilien, Gary L.
4
Lunardo, Renaud
4
Mittal, Vikas
4
Natter, Martin
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Ruyter, Ko de
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
11,529
NBER working paper series
3,986
Journal of business research : JBR
2,265
The American economic review
2,113
Discussion paper / Centre for Economic Policy Research
2,011
Journal of retailing and consumer services
1,967
Discussion paper series / IZA
1,926
NBER Working Paper
1,691
The review of economics and statistics
1,450
The review of financial studies
1,379
American journal of agricultural economics
1,370
Applied economics
1,318
The journal of finance : the journal of the American Finance Association
1,315
Working paper
1,284
Economics letters
993
Economic review
928
Journal of banking & finance
909
CESifo working papers
898
International journal of hospitality management
897
Southern economic journal
885
Finance and economics discussion series
873
Economic inquiry : journal of the Western Economic Association International
872
Monthly labor review : MLR
856
National tax journal
848
Journal of financial economics
847
Journal of financial and quantitative analysis : JFQA
811
International journal of consumer studies
805
Journal of human resources : JHR
778
The journal of futures markets
774
Journal of money, credit and banking : JMCB
741
The journal of economic perspectives : EP ; a journal of the American Economic Association
709
Journal of political economy
703
Journal of business ethics : JOBE
674
European journal of operational research : EJOR
665
The quarterly journal of economics
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
660
SpringerLink / Bücher
655
The journal of law & economics
651
American economic journal : a journal of the American Economic Association
638
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ECONIS (ZBW)
1,046
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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