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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~person:"Neslin, Scott A."
~subject:"Markenartikel"
~subject:"Retail trade"
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Markenartikel
Retail trade
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Einzelhandel
3
Distribution channel
2
Vertriebsweg
2
Attitude towards store
1
Catalog shopping
1
Channels
1
Cluster analysis
1
Clusteranalyse
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer engagement
1
Customer integration
1
Customer relationship management
1
Customer shopping journey
1
Dimensions of CSR
1
Distance
1
Distance selling
1
Distanzhandel
1
E-commerce
1
Electronic Commerce
1
Estimation
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Internet
1
Kundenintegration
1
Latent class modeling
1
Loyalty
1
Market segmentation
1
Marktsegmentierung
1
Mobile Anwendung
1
Mobile Business
1
Mobile app
1
Mobile application
1
Mobile business
1
Multichannel
1
Multichannel customer segmentation
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Neslin, Scott A.
Dekimpe, Marnik G.
4
Herrmann, Jean-Luc
3
Leone, Robert P.
3
Steenkamp, Jan-Benedict E. M.
3
Black, William C.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Kacha, Mathieu
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Albert, Noel
1
Albinsson, Pia A.
1
Althuizen, Niek
1
Aroean, Lukman
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bang, Nguyen
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellenger, Danny N.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Bijmolt, Tammo H. A.
1
Block, Martin P.
1
Boivin, Yvan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
A reader in marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
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ECONIS (ZBW)
3
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
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