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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper"
~person:"Becker, Ingo Frank"
~person:"Dhaoui, Chedia"
~person:"Diamantopoulos, Adamantios"
~person:"Gao, Xing"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~subject:"Experiment"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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ECONIS (ZBW)
5
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1
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
Smiles in profiles: improving fairness and efficiency using estimates of user preferences in online marketplaces
Athey, Susan
;
Karlan, Dean
;
Palikot, Emil
;
Yuan, Yuan
-
2022
Persistent link: https://www.econbiz.de/10013365990
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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