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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper"
~person:"Becker, Ingo Frank"
~person:"Dhaoui, Chedia"
~person:"Diamantopoulos, Adamantios"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~person:"Uusitalo, Outi"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type:"book"
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Markenimage
Psychology of advertising
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Becker, Ingo Frank
Dhaoui, Chedia
Diamantopoulos, Adamantios
Karlan, Dean
Usman, Osly
Uusitalo, Outi
Athey, Susan
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Fornell, Claes
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Smiles in profiles: improving fairness and efficiency using estimates of user preferences in online marketplaces
Athey, Susan
;
Karlan, Dean
;
Palikot, Emil
;
Yuan, Yuan
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2022
Persistent link: https://www.econbiz.de/10013365990
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Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
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2006
Persistent link: https://www.econbiz.de/10003319276
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