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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Geuens, Maggie"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
SME
Werbung
Konsumentenverhalten
3
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Cognition
1
Emotion
1
Emotions
1
Empirical generalizations
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Bulgarian
German
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Geuens, Maggie
Gijsbrechts, Els
10
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Pauwels, Koen
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Kamakura, Wagner A.
6
Leeflang, Peter
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Lilien, Gary L.
4
Natter, Martin
4
Roberts, John H.
4
Srinivasan, Shuba
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Marchand, André
3
Melnyk, Valentyna
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Sattler, Henrik
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
7
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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1
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
Motivated consumer innovativeness : concept, measurement, and validation
Vandercasteele, Bert
;
Geuens, Maggie
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 308-318
Persistent link: https://www.econbiz.de/10008810619
Saved in:
3
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
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