//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Nguyen, Hang T."
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Lieferkette
SME
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand strategy
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenimage
2
Relationship marketing
2
Advertising
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Diffusion
1
Feldforschung
1
Field experiment
1
Field research
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Markentransfer
1
Market value
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
New product development
1
Online-Marketing
1
Operating performance
1
Produktentwicklung
1
Profitability
1
R&D
1
Social Web
1
Social media
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Nguyen, Hang T.
Pauwels, Koen
4
Skiera, Bernd
4
Clement, Michel
3
Hennig-Thurau, Thorsten
3
Marchand, André
3
Abou Nabout, Nadia
2
Dekimpe, Marnik G.
2
Guitart, Ivan A.
2
Haan, Evert de
2
Lilien, Gary L.
2
Muller, Eitan
2
Shehu, Edlira
2
Srinivasan, Shuba
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Appel, Gil
1
Araujo, Theo
1
Arunachalam S
1
Bax, Eric
1
Bayer, Emanuel
1
Becker, Ingo Frank
1
Becker, Jan-Michael
1
Becker, Maren
1
Bernritter, Stefan F.
1
Bowman, Douglas
1
Bruce, Norris I.
1
Brünner, Tobias
1
Chaudhuri, Malika
1
Croux, Christophe
1
Cui, Xuebin
1
De Bruyn, Arnaud
1
De Maeyer, Peter
1
Decker, Reinhold
1
Demirci, Ceren
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Duclos, Rod
1
Edeling, Alexander
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->