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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Sattler, Henrik"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
SME
Werbung
Brand management
3
Konsumentenverhalten
3
Markenführung
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Brand image
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Markenimage
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Advertising effects
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Brand
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Brand communities
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Brand extension
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Brand recall
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Community participation
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Conjoint analysis
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Consumer attitudes
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Goal instrumentality
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Markenartikel
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Measurement
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Messung
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Negative word of mouth
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Positive word of mouth
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Simulation
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Social Web
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Sattler, Henrik
Gijsbrechts, Els
10
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Pauwels, Koen
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Kamakura, Wagner A.
6
Leeflang, Peter
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Lilien, Gary L.
4
Natter, Martin
4
Roberts, John H.
4
Srinivasan, Shuba
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Marchand, André
3
Melnyk, Valentyna
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Moon, Sangkil
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Nguyen, Hang T.
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Prasad, Ashutosh
3
Puntoni, Stefano
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
3
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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1
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
2
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10008810615
Saved in:
3
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
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