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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Schweidel, David A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
SME
Werbung
Bayes-Statistik
3
Bayesian estimation
3
Bayesian inference
3
Konsumentenverhalten
2
Artificial intelligence
1
ChatGPT
1
Couponing
1
Customer base analysis
1
Generative AI
1
Hidden Markov models
1
Induktive Statistik
1
Innovation
1
Kundenbindungsprogramm
1
LLMs
1
Latent space models
1
Loyalty program
1
Markov chain
1
Markov-Kette
1
Mobile promotions
1
Modellierung
1
Multi-category choice models
1
Online-Marketing
1
Purchase dynamics
1
Sales promotion
1
Scientific modelling
1
Social Web
1
Social influence
1
Social media
1
Social web
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Statistical inference
1
Structural break
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Strukturbruch
1
Targeting
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Text
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Schweidel, David A.
Gijsbrechts, Els
10
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Pauwels, Koen
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Kamakura, Wagner A.
6
Leeflang, Peter
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Lilien, Gary L.
4
Natter, Martin
4
Roberts, John H.
4
Srinivasan, Shuba
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Marchand, André
3
Melnyk, Valentyna
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
3
Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
2
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
3
A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
Saved in:
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