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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Werbewirkung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Enhancing knowledge development in marketing ; Vol. 21
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Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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