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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Amatulli, Cesare"
~person:"Peluso, Alessandro M."
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Advice giving
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Communication
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Compensatory word of mouth
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Amatulli, Cesare
Peluso, Alessandro M.
De Angelis, Matteo
2
Moon, Sangkil
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Arts and the market : AAM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
2
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
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