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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Becker, Ingo Frank"
~person:"Dhaoui, Chedia"
~person:"Diamantopoulos, Adamantios"
~person:"Fok, Dennis"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Psychology of advertising
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Becker, Ingo Frank
Dhaoui, Chedia
Diamantopoulos, Adamantios
Fok, Dennis
Karlan, Dean
Usman, Osly
Anderl, Eva
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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2
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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