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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Calantone, Roger J."
~person:"Curkovic, S."
~person:"Hult, G. Tomas M."
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Calantone, Roger J.
Curkovic, S.
Hult, G. Tomas M.
Calantone, R.J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
23
Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
3
A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
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