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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chisholm, Darlene C."
~person:"Hennig-Thurau, Thorsten"
~person:"Ho, Justin"
~person:"Waldfogel, Joel"
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Creative industries
2
Film industry
2
Filmwirtschaft
2
Kreativsektor
2
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Erfolgsfaktor
1
Film
1
Meta-Analyse
1
Meta-analysis
1
Movies
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Product Placement
1
Product placement
1
Propensity score matching
1
Star power
1
Success factor
1
Turkey
1
Türkei
1
Video game
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Werbewirkung
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Chisholm, Darlene C.
Hennig-Thurau, Thorsten
Ho, Justin
Waldfogel, Joel
Eliashberg, Jehoshua
4
Clement, Michel
3
Weinberg, Charles B.
3
Wierenga, Berend
2
Aribarg, Anocha
1
Bruce, Norris I.
1
Burmester, Alexa B.
1
Delre, Sebastiano A.
1
Dhar, Tirtha
1
Fischer, Marc
1
Foutz, Natasha Zhang
1
Hart, Andrew
1
Ho, Jason Y. C.
1
Hofmann, Julian
1
Karniouchina, Ekaterina V.
1
Kerrigan, Finola
1
Kim, Ho
1
Knox, George
1
Leenders, Mark A. A. M.
1
Ma, Junzhao
1
Mathys, Juliane
1
Packard, Grant
1
Panico, Claudio
1
Seenivasan, Satheesh
1
Vom Lehn, Dirk
1
Völckner, Franziska
1
Wang, Qiyuan
1
Wei, Liyuan
1
Wu, Chunhua
1
Wu, Steven
1
Yan, Bingyu
1
Yang, Yupin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of cultural economics
6
Journal of marketing
4
NBER Working Paper
4
NBER working paper series
4
Information economics and policy : IEP
3
Journal of the Academy of Marketing Science
3
Reihe: Marketing und Medien
3
Working paper / National Bureau of Economic Research, Inc.
3
Discussion paper series / Harvard Institute of Economic Research
2
Harvard Institute of Economic Research Discussion Paper
2
The journal of industrial economics
2
Eastern economic journal
1
Economics Department working paper
1
Handbooks in economics
1
International journal of arts management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Konzepte und Perspektiven der Markenbildung im Kulturbereich
1
Review of industrial organization
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strategic management journal
1
The American economic review
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
The journal of law, economics, & organization
1
The journal of media economics
1
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ECONIS (ZBW)
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Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
2
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
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