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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Gijsenberg, Maarten J."
~person:"Hennig-Thurau, Thorsten"
~person:"Nguyen, Hang T."
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Innovation diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand management
Consumer behaviour
Innovation diffusion
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
6
Online-Marketing
5
Social Web
5
Social web
5
Advertising effects
4
Markenführung
4
Virales Marketing
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Brand
3
Brand image
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Markenartikel
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Markenimage
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Computerspiel
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Advertising content
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Brand love
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De Angelis, Matteo
Gijsenberg, Maarten J.
Hennig-Thurau, Thorsten
Nguyen, Hang T.
Gijsbrechts, Els
9
Verhoef, Peter C.
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
7
Pauwels, Koen
7
Clement, Michel
6
Muller, Eitan
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Srinivasan, Shuba
4
Stremersch, Stefan
4
Chan, Eugene Y.
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Mahajan, Vijay
3
Marchand, André
3
Melnyk, Valentyna
3
Mittal, Vikas
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Weinberg, Charles B.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Journal of marketing research : JMR
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Academy of Management journal : AMJ
1
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
European journal of marketing : EJM
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
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ECONIS (ZBW)
11
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11
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1
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
4
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
5
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.
;
Nijs, Vincent R.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
8
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
10
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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