//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Haan, Evert de"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Internet marketing
Lieferkette
Markenartikel
SME
Viral marketing
Konsumentenverhalten
7
Beziehungsmarketing
3
Markenführung
3
Online-Marketing
3
Relationship marketing
3
Virales Marketing
3
Advertising effects
2
Brand
2
Brand image
2
Brand strategy
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Social Web
2
Social web
2
Werbewirkung
2
Advertising
1
Advice giving
1
Banner advertising
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Click-through rate
1
Communication
1
Compensatory word of mouth
1
Content integration
1
Customer Effort Score
1
Customer feedback metrics
1
Customer initiated
1
Customer retention
1
Customer satisfaction
1
Diffusion
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
De Angelis, Matteo
Haan, Evert de
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Skiera, Bernd
7
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Dekimpe, Marnik G.
4
Geuens, Maggie
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Coulter, Robin A.
3
Deleersnyder, Barbara
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Grinstein, Amir
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Mahajan, Vijay
3
Marchand, André
3
Mittal, Vikas
3
Muller, Eitan
3
Prasad, Ashutosh
3
Price, Linda L.
3
Schnittka, Oliver
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Stremersch, Stefan
3
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
3
Journal of marketing
2
Journal of marketing research : JMR
2
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
8
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->