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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Deleersnyder, Barbara"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~type:"article"
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Deleersnyder, Barbara
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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