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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Demirci, Ceren"
~person:"Skiera, Bernd"
~subject:"Brand management"
~subject:"Online-Handel"
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Abou Nabout, Nadia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
2
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
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