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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Diamantopoulos, Adamantios"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Diamantopoulos, Adamantios
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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