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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Eggert, Andreas"
~subject:"Theorie"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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