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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Forehand, Mark R."
~subject:"Theorie"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
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Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
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