//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gijsbrechts, Els"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Consumer behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Private consumption
3
Privater Konsum
3
Brand image
2
Consumer packaged goods
2
Consumption-based learning
2
Distribution channel
2
Einzelhandel
2
Food trade
2
Learning process
2
Lebensmittelhandel
2
Lernprozess
2
Markenimage
2
Product quality
2
Produktqualität
2
Retail trade
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Bayesian learning model
1
Beziehungsmarketing
1
Brand
1
Brand quality
1
CPG products
1
Category characteristics
1
Channel blurring
1
Competition
1
Consumer perceptions
1
Consumer spending
1
Corporate reputation
1
Designation of origin
1
Display ads
1
Distribution itensity
1
Drugstores
1
Dynamic cross-media effects
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gijsbrechts, Els
Ailawadi, Kusum L.
1
Akpinar, Ezgi
1
Astous, Alain d'
1
Backhaus, Klaus
1
Bellis, Emanuel de
1
Bremer, Lucas
1
Burghartz, Pia Teresa
1
Chan, Eugene Y.
1
Chen, Yuxin
1
Cornelißen, Markus
1
Dinsmore, John
1
Eggert, Andreas
1
Eisenbeiß, Maik
1
Ewijk, Bernadette J. van
1
Forehand, Mark R.
1
Foxall, Gordon R.
1
Franke, Nikolaus
1
García-de-Frutos, Nieves
1
Gedenk, Karen
1
Ghosh, Pulak
1
Grinstein, Amir
1
Görgen, Jonas
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Heitmann, Mark
1
Hernandez, José Mauro da Costa
1
Hoffmann, Stefan
1
Hofstetter, Reto
1
Horen, Femke van
1
Huang, Pei
1
Häubl, Gerald
1
Irwin, Julie Richt
1
Kardes, Frank R.
1
Kehret-Ward, Trudy
1
Keller, L. R.
1
Klanner, Ilse-Maria
1
Krause, Franziska
1
Krohmer, Harley
1
Kwon, Changhyun
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->