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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Haenlein, Michael"
~subject:"Public relations"
~subject:"Social web"
~subject:"Wissensmanagement"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Business horizons
5
California management review
2
European management journal
2
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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2
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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