//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Johansson, Johny K."
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
2008
1
Brand
1
Brand equity
1
Financial crisis
1
Finanzkrise
1
Firm performance
1
International marketing
1
Internationales Marketing
1
Markenwert
1
USA
1
United States
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Reprint
Systematic review
Article in journal
1
Language
All
English
1
Author
All
Johansson, Johny K.
Dimofte, Claudiu V.
1
Feng, Hui
1
Landgraf, Polina
1
Mazvancheryl, Sanal K.
1
Nguyen, Hang T.
1
Stamatogiannakis, Antonios
1
Yang, Haiyang
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->