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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Singh, Surendra N."
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising : official publication of the American Academy of Advertising
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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