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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"E-commerce"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Cases on strategic social media utilization in the nonprofit sector
5
Crowdfunding : the corporate era
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Case study and review
1
Cultural sociology
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Digitale Kommunikation
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zur Unternehmensführung
1
Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Intelligent information systems
1
Interactive and multi-channel marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Lehrbuch
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Medien
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
Wiley & SAS business series
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A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
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