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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsmanagement"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Dienstleistungsmanagement
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Relationship marketing
Bundling strategy
6
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6
Consumer behaviour
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
34
Marketing von Solutions : innovative Ansätze und Best Practices
12
The journal of business & industrial marketing
12
Journal of service management
9
SpringerLink / Bücher
9
Journal of business research : JBR
8
Journal of revenue and pricing management
7
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Gabler Edition Wissenschaft
5
International journal of production research
5
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
4
International journal of industrial organization
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
International journal of production economics
3
International journal of technology management : IJTM
3
Journal of business-to-business marketing
3
Journal of service research
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Kundenbeziehungen im Dienstleistungsbereich
3
Research
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe innovatives Dienstleistungsmanagement
3
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
3
Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. März 2008]
3
Applied economics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
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Die Betriebswirtschaft : DBW
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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1
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
2
The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
Saved in:
3
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
4
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
5
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
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