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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Markenartikel
Brand equity
9
Brand image
6
Brand management
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6
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6
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3
Konsumentenverhalten
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Markenwert
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2008
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Abnormal warranty accruals
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Dimofte, Claudiu V.
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Feng, Hui
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González, Jorge
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Guitart, Ivan A.
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Landgraf, Polina
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Mazvancheryl, Sanal K.
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Nguyen, Hang T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
32
The journal of brand management : an international journal
18
European journal of marketing : EJM
12
Journal of retailing and consumer services
12
International journal of hospitality management
11
The journal of product & brand management
10
Cogent business & management
8
Journal of marketing
7
Asia Pacific journal of marketing and logistics
6
International marketing review
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
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1
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
4
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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