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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
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Customer satisfaction
Relationship marketing
Viral marketing
35
Virales Marketing
35
Consumer behaviour
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Araujo, Clecio Falcao
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Barrot, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
57
Journal of business research : JBR
39
International journal of hospitality management
31
Journal of hospitality marketing & management
26
Tourism management : research, policies, practice
21
International journal of contemporary hospitality management
19
Journal of travel and tourism marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of services marketing
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Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Psychology & marketing
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Journal of service research : JSR
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The journal of product & brand management
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of internet marketing and advertising : IJIMA
9
Journal of strategic marketing
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Journal of service management
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The service industries journal
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Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of marketing
7
Journal of marketing management : MM
7
Services marketing quarterly
7
SpringerLink / Bücher
7
The TQM journal : the international review of organizational improvement
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing
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Journal of the Academy of Marketing Science
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Service business
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The journal of brand management : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
2
Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
3
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
4
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
5
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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