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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Estimation"
~subject:"Konsumentenverhalten"
~subject:"Produktmanagement"
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Cancelation efficiency : why the effect of comparison direction strengthens with choice set size
Hung, Yu-Chen
;
Yeung, Catherine W. M.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009238550
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