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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Markenartikel
Brand equity
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Advertising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
European journal of marketing : EJM
10
The journal of brand management : an international journal
10
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International journal of hospitality management
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European research studies : an international multidisciplinary journal with topics in European integration
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International journal of market research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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2
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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