//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketing strategy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing strategy
Brand equity
8
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Markenwert
3
Advertising
2
Brand
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenartikel
2
Werbung
2
2008
1
Abnormal warranty accruals
1
Advertising content
1
Advertising effects
1
Advertising elasticity
1
Advertising strategy
1
Advertising up
1
Beziehungsmarketing
1
Brand love
1
Consumer preferences
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Event study
1
Fernsehwerbung
1
Financial crisis
1
Finanzkrise
1
Firm performance
1
Firm value
1
Garantie
1
Innovativeness
1
Internet marketing
1
Kaufentscheidung
1
Konsumentenpräferenzen
1
Market value
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Reprint
Systematic review
Article in journal
1
Language
All
English
1
Author
All
Feng, Hui
1
Nguyen, Hang T.
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Cogent business & management
1
European management journal
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->