//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
97
Markenführung
97
Brand image
62
Markenimage
62
Consumer behaviour
59
Konsumentenverhalten
59
Brand
43
Markenartikel
43
Social Web
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
10
Internet marketing
10
Online-Marketing
10
Branding
7
International marketing
7
Internationales Marketing
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
6
Brand equity
5
Brand extension
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
B-to-B-Marketing
4
Brands
4
Business-to-business marketing
4
Experiment
4
Innovation
4
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossary included
Hochschulschrift
Working Paper
Article in journal
14
Language
All
English
14
Author
All
Aksehirli, Zeynep
1
Backhaus, Max
1
Böger, Daniel
1
Chaudhuri, Malika
1
Decker, Reinhold
1
Dhaoui, Chedia
1
Edeling, Alexander
1
Eelen, Jiska
1
Hansen, Nele
1
Hennig-Thurau, Thorsten
1
Himme, Alexander
1
Hollenbeck, Candice R.
1
Hsu, Liwu
1
Huang, Li
1
Hudson, Simon
1
Johnen, Marius
1
Kaikati, Andrew M.
1
Klostermann, Jan
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
1
Lawrence, Benjamin
1
Lilien, Gary L.
1
Madden, Thomas Justin
1
Nguyen, Hang T.
1
Ozcan, Kerimcan
1
Pauwels, Koen
1
Plumeyer, Anja Maria
1
Ramani, Girish
1
Ramaswamy, Venkatram
1
Rellilng, Marleen
1
Roth, Martin S.
1
Saboo, Alok R.
1
Sattler, Henrik
1
Schnittka, Oliver
1
Stäbler, Samuel
1
Verlegh, Peeter
1
Webster, Cynthia M.
1
Özturan, Peren
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
102
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
7
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
8
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
9
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
10
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->