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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theorie"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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40
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40
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30
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29
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27
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24
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21
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Pauwels, Koen
5
Choi, Jungsil
2
Clement, Michel
2
Dekimpe, Marnik G.
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Ewijk, Bernadette J. van
2
Gijsbrechts, Els
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Haan, Evert de
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Warlop, Luk
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Abou Nabout, Nadia
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1
Bi, Sheng
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
194
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
131
Journal of retailing and consumer services
114
NBER working paper series
98
Working paper / National Bureau of Economic Research, Inc.
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
International journal of advertising : the quarterly review of marketing communications
89
NBER Working Paper
85
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Discussion paper / Centre for Economic Policy Research
72
Psychology & marketing
72
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
64
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
61
Economics letters
59
International journal of industrial organization
59
Europäische Hochschulschriften / 5
58
Gabler Edition Wissenschaft
57
Journal of advertising research
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
SpringerLink / Bücher
54
Journal of economic behavior & organization : JEBO
53
International journal of internet marketing and advertising : IJIMA
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
CESifo working papers
46
European journal of marketing : EJM
46
Journal of advertising : official publication of the American Academy of Advertising
45
The journal of product & brand management
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
The American economic review
41
Marketing : ZFP ; journal of research and management
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
37
Discussion paper / Tinbergen Institute
35
Discussion papers / CEPR
34
Working paper
34
Journal of economics
33
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ECONIS (ZBW)
59
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
6
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
7
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
8
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
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