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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: "Customer relationship management"
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Beziehungsmarketing
74
Relationship marketing
74
Consumer behaviour
44
Konsumentenverhalten
44
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
12
Markenführung
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Marketing management
10
Marketingmanagement
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Social Web
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Social web
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Customer integration
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Customer value
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Kundenbindungsprogramm
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Kundenintegration
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Kundenwert
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Loyalty program
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Brand image
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Distribution channel
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Einzelhandel
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Internet marketing
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Markenimage
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Online-Marketing
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Retail trade
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Vertriebsweg
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Brand
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Markenartikel
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Service quality
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B-to-B-Marketing
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Business-to-business marketing
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Customer relationship management
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Online retailing
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Online-Handel
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74
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Palmatier, Robert W.
2
Sesé, F. Javier
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Albers, Sönke
1
Anderl, Eva
1
Araujo, Clecio Falcao
1
Armelini, Guillermo
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Becker, Ingo Frank
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
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Bies, Suzanne M. T. A.
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Bigné Alcañiz, J. Enrique
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Bodapati, Anand V.
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Bradlow, Eric T.
1
Brock, Christian
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
74
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41
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
42
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
43
When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes
;
Alavi, Sascha
;
Pick, Doreén
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
Saved in:
44
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
45
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
46
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
47
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
48
Firm valuation from customer equity : when does it work and when does it fail?
Zhang, Shoutong Thomas
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 966-970
Persistent link: https://www.econbiz.de/10011634114
Saved in:
49
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
50
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
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