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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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