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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Montaguti, Elisa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
MERCATI E COMPETITIVITÀ
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European Journal of Marketing
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European journal of marketing : EJM
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From Little's law to marketing science : essays in honor of John D.C. Little
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Managing brand extension via licensing: an investigation into the high-end fashion industry
Colucci, Mariachiara
;
Montaguti, Elisa
;
Lago, Umberto
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10003735963
Saved in:
2
Managing brand extension via licensing: An investigation into the high-end fashion industry
Colucci, Mariachiara
;
Montaguti, Elisa
;
Lago, Umberto
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10008065227
Saved in:
3
Managing brand extension via licensing: An investigation into the high-end fashion industry
Colucci, Mariachiara
;
Montaguti, Elisa
;
Lago, Umberto
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10008883754
Saved in:
4
Entry strategy for radical product innovations: A conceptual model and propositional inventory
Montaguti, Elisa
;
Kuester, Sabine
;
Robertson, Thomas S.
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
1
,
pp. 21-42
Persistent link: https://www.econbiz.de/10006176363
Saved in:
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