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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Auditing : a journal of practice & theory
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
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2
Social selling cues : the dynamics of posting numbers viewed and bought on customers' purchase intentions
Das, Gopal
;
Spence, Mark T.
;
Agarwal, James
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 994-1016
Persistent link: https://www.econbiz.de/10013191818
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