//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Self-brand connection"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Self-brand connection
2
(Electronic) word of mouth
1
Augmented brand associations
1
Beziehungsmarketing
1
Brand
1
Brand image change
1
Brand loyalty
1
Branding
1
Dampened brand associations
1
Loyalty
1
Markenartikel
1
Markentreue
1
Relationship marketing
1
Self-identity
1
Social Web
1
Social media
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Eelen, Jiska
1
Fitzsimons, Gavan J.
1
Gaustad, Tarje
1
Samuelsen, Bendik M.
1
Verlegh, Peeter
1
Warlop, Luk
1
Özturan, Peren
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
8
The journal of product & brand management
6
The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate social responsibility and environmental management
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of consumer studies
1
International marketing review
1
Inventi impact: retailing & consumer services
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of open innovation : technology, market, and complexity
1
Journal of promotion management : innovations in planning and applied research
1
Management Dynamics in the Knowledge Economy Journal
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Public relations for social responsibility : affirming DEI commitment with action
1
Services marketing quarterly
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
2
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of
self-brand
connection
and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->