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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Machine learning and AI in marketing : connecting computing power to human insights
Ma, Liye
;
Sun, Baohong
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 481-504
Persistent link: https://www.econbiz.de/10012494690
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