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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Conjoint analysis
11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Conjoint measurement : methods and applications
52
Marketing Science
26
SpringerLink / Bücher
26
Journal of business economics : JBE
25
Journal of marketing research : JMR
22
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Journal of business research : JBR
16
American journal of agricultural economics
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
The Patient: Patient-Centered Outcomes Research
15
European journal of operational research : EJOR
14
Europäische Hochschulschriften / 5
14
Management Science
14
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Agricultural and resource economics review : ARER
10
European Journal of Marketing
10
International journal of consumer studies
10
Marketing : ZFP ; journal of research and management
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of Agricultural and Applied Economics
9
Journal of agricultural and applied economics
9
Journal of food products marketing
9
KBI
9
MPRA Paper
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Working paper
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of retailing and consumer services
8
Marketing letters : a journal of research in marketing
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
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ECONIS (ZBW)
11
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1
Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?
Roelen-Blasberg, Tobias
;
Habel, Johannes
;
Klarmann, Martin
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 164-188
Persistent link: https://www.econbiz.de/10014281919
Saved in:
2
An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir
;
Srinivasan, V.
;
Ghosh, Pulak
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 325-335
Persistent link: https://www.econbiz.de/10011734857
Saved in:
3
When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas
;
Heitmann, Mark
;
Schreiner, Thomas F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011734914
Saved in:
4
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
5
Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
Saved in:
6
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
Saved in:
7
A simple mechanism to incentive-align conjoint experiments
Dong, Songting
;
Ding, Min
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10003960736
Saved in:
8
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
9
Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart
;
Goos, Peter
;
Vandebroek, Martina
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003735955
Saved in:
10
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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