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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Bundling strategy
6
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6
Consumer behaviour
4
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Preismanagement
3
Pricing strategy
3
Bundle
2
Selling
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Price discrimination
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Alavi, Sascha
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Brüggemann, Felix
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Keh, Hean Tat
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Krämer, Martin
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Liu, Hsin-Hsien
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Mahajan, Vijay
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Prasad, Ashutosh
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Ranaweera, Chatura
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
103
SpringerLink / Bücher
58
International journal of production economics
42
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Europäische Hochschulschriften / 5
16
Marketing von Solutions : innovative Ansätze und Best Practices
16
Research
16
Discussion paper / Centre for Economic Policy Research
15
Gabler Edition Wissenschaft
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
6
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1
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
2
Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
3
The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
Saved in:
4
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
5
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
6
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
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