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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Marketing management"
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Search: subject_exact:"Product image"
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Marketing management
Brand image
573
Markenimage
573
Consumer behaviour
437
Konsumentenverhalten
437
Brand management
401
Markenführung
401
Brand
221
Markenartikel
212
Beziehungsmarketing
113
Relationship marketing
113
Social Web
69
Social web
69
Luxury goods
64
Luxusgüter
64
Internet marketing
56
Online-Marketing
56
Brand equity
48
Personality psychology
45
Persönlichkeitspsychologie
45
Advertising effects
44
Werbewirkung
44
Marketingmanagement
39
Einzelhandel
38
Retail trade
38
Designation of origin
36
Herkunftsbezeichnung
36
Fashion
34
Mode
34
Customer satisfaction
29
Kundenzufriedenheit
29
Emotion
24
Viral marketing
24
Virales Marketing
24
Advertising
23
Branding
23
Corporate reputation
23
Firmenimage
23
Brand extension
22
Brand loyalty
22
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24
Free
1
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Article
39
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39
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39
Conference paper
2
Konferenzbeitrag
2
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English
39
Author
All
Kim, Kyung Hoon
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Avraham, Eli
1
Bang Nguyen Viet
1
Barnier, Virginie de
1
Bertolini, Alessandra
1
Boronczyk, Felix
1
Breuer, Christoph
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Hao
1
Chen, Shaoshan
1
Choi, Jeonghye
1
Cristofaro, Matteo
1
Dang Huu Phuc
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
Felix, Reto
1
Foroudi, Pantea
1
Gallear, David
1
Glynn, Mark S.
1
Gupta, Suraksha
1
Guzman, Francisco
1
Hadi, Rhonda
1
Hawley, Jana M.
1
He, Jiaxun
1
Hinsch, Christian
1
Hoa Pham
1
Huang, Rong
1
Jeon, Byung Joo
1
Jewell, Robert D.
1
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Published in...
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International journal of retail & distribution management
Journal of business research : JBR
Journal of fashion marketing and management
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
39
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39
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date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
4
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
7
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
8
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
9
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
10
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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