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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~person:"Iglesias-Pradas, Santiago"
~subject:"Consumer behaviour"
~subject:"Distribution channel"
~subject:"Relationship marketing"
~type:"article"
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Iglesias-Pradas, Santiago
Verhoef, Peter C.
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Ko, Eunju
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International journal of retail & distribution management
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
European journal of international management : EJIM
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ECONIS (ZBW)
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How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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