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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection"
~person:"Kim, Hye-yŏng"
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Consumer behaviour
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Fashion
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Textile distribution
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Textilhandel
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand dilution
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Brand image
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Brand management
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Clothing industry
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Colour
1
Consumer engagement
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Display
1
Experiment
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Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Luxury brands
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Luxury goods
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Luxusgüter
1
Markenführung
1
Markenimage
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Merchandising
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Mockshop
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Online-Marketing
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Perception
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Product design
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Produktgestaltung
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Psychological distance
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Relationship marketing
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Kim, Hye-yŏng
Ko, Eunju
12
Kim, Kyung Hoon
5
Goworek, Helen
3
Seo, Yuri
3
Caniato, Federico
2
Caridi, Maria
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Castelli, Cecilia Maria
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Chae, Heeju
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Cooper, Tim
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Han, Jinghe
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Jain, Geetika
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Moore, Christopher M.
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Talay, Cagri
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Yoo, Boonghee
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Śrīvāstava, Arcanā
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Abraham, Eike Jonas
1
Aiello, Gaetano
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Aktas, Gozen Guner
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Anurag Singh
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International journal of retail & distribution management
Journal of business research : JBR
Springer eBook Collection
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
2
Fashion
product display : an experiment with Mockshop investigating colour, visual texture, and syle coordination
Wu, Juanjuan
;
Ju, Hae Won
;
Kim, Jieun
;
Damminga, Cara
; …
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 765-789
Persistent link: https://www.econbiz.de/10010187209
Saved in:
3
Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-yŏng
;
Kang, Ju-young M.
;
Johnson, Kim K. P.
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 376-387
Persistent link: https://www.econbiz.de/10009568095
Saved in:
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