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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Baek, Minjung"
~subject:"ASMR marketing"
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ASMR marketing
Bekleidungsindustrie
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Baek, Minjung
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
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Storyscaping in
fashion
brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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