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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Moore, Christopher"
~subject:"Einzelhandel"
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Einzelhandel
China
2
Fashion
2
International market entry
2
International retailing
2
Internationaler Markteintritt
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
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Multinationales Unternehmen
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Retail trade
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Textile distribution
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Textilhandel
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Transnational corporation
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Auslandsinvestition
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Brand management
1
Communication
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Foreign investment
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Foreign market entry strategy
1
Globalisierung
1
Globalization
1
International marketing
1
International standardization
1
Internationales Marketing
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Kommunikation
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Localization
1
Luxury communication
1
Luxury fashion retailing
1
Mainland China
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Markenführung
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Post-entry expansion strategy
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Regional differences
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Moore, Christopher
Aktas, Gozen Guner
1
Ayalp, Nur
1
Bai, Huifeng
1
Balabanis, George
1
Ballantine, Paul W.
1
Basu, Rituparna
1
Belhadi, Amine
1
Brindley, Clare
1
Choi, Sunmee
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1
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1
Japutra, Arnold
1
Kamble, Sachin S.
1
Kim, Sooyun
1
Landmark, Andreas D.
1
Larsen, Nils Magne
1
Lee, Yeonjoo
1
Liu, Sindy
1
McColl, Julie
1
Meyer, Jan-Hinrich
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Miotto, Ana Paula
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Molinillo, Sebastian
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Moreira, António Carrizo
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Ogunjimi, Ayotunde
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1
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All
ECONIS (ZBW)
2
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Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
2
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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