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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Moore, Christopher"
~subject:"Foreign market entry strategy"
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Foreign market entry strategy
China
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Einzelhandel
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Fashion
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International market entry
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International retailing
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Internationaler Markteintritt
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Retail trade
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Textile distribution
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Textilhandel
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Transnational corporation
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Auslandsinvestition
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Brand management
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Globalisierung
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Globalization
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International standardization
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Internationales Marketing
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Kommunikation
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Luxury communication
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Luxury fashion retailing
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Mainland China
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Markenführung
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Post-entry expansion strategy
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Moore, Christopher
Bai, Huifeng
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McColl, Julie
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
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Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
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