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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Moore, Christopher"
~subject:"International retailing"
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International retailing
China
2
Einzelhandel
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Fashion
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International market entry
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Internationaler Markteintritt
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Retail trade
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Textile distribution
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Textilhandel
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International standardization
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Internationales Marketing
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Luxury communication
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Luxury fashion retailing
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Mainland China
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Moore, Christopher
Bai, Huifeng
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Liu, Sindy
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McColl, Julie
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Perry, Patsy
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Warnaby, Gary
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
International Journal of Retail & Distribution Management
1
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ECONIS (ZBW)
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Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
2
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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