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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Moore, Christopher"
~subject:"Textilhandel"
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Textilhandel
China
2
Einzelhandel
2
Fashion
2
International market entry
2
International retailing
2
Internationaler Markteintritt
2
Luxury goods
2
Luxusgüter
2
Marketing management
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Marketingmanagement
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Mode
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Multinationales Unternehmen
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Retail trade
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Textile distribution
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Transnational corporation
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Auslandsinvestition
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Brand management
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Communication
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Foreign investment
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Foreign market entry strategy
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Globalisierung
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Globalization
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International marketing
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International standardization
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Internationales Marketing
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Kommunikation
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Localization
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Luxury communication
1
Luxury fashion retailing
1
Mainland China
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Markenführung
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Post-entry expansion strategy
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Moore, Christopher
Ko, Eunju
3
Cooper, Tim
2
Goworek, Helen
2
Han, Jinghe
2
Kim, Hye-yŏng
2
Kim, Kyung Hoon
2
Aktas, Gozen Guner
1
Alvino, Letizia
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Anurag Singh
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Ayalp, Nur
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Azevedo, Susana Garrido
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Bahng, Young Jin
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Bai, Huifeng
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Bailey, Lauren R.
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Belhadi, Amine
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Ben Dahmane Mouelhi, Norchène
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Bhulai, Sandjai
1
Brindley, Clare
1
Brun, Allessandro
1
Caniato, Federico
1
Caridi, Maria
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Carvalho, Helena
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Carvalho, Joao
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Castelli, Cecilia Maria
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Cauberghe, Verolien
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Cho, Hira
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
European retail research
1
International marketing review
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
2
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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